Sram & Mram Ltd has established its services into News and happenings under the new brand called URTV.
The objective of URTV will be to source high demand pan-Indian media and entertainment content and distribute it through a global network across the Americas, Europe, Far East and Australia. The initial objective is limited to meeting the huge vacuum existing in generating quality content at the grassroots exclusively for the Indian Diaspora spread across the global community. The concept is to create a global village that has access to all the information out of the Indian Sub-continent on its fingertips.
The aim will be to synergise the strengths of URTV as an integrator of information at the base level and use the global reach of Sram & Mram which could change the way news is perceived and viewed. The whole market dynamics will be reworked based on the way the news will be gathered and distributed.
The spirit is to achieve the For an Indian, of an Indian and by an Indian.
Sram & Mram Ltd also has floated Siren Media as a forward-thinking, full-service production company dedicated to the creation of programming with a bold and innovative edge. Founded the company in 2013, and have since started signing up artists and media professionals who have more than a thousand hours of award-winning and top-rated programming in the unscripted / reality / documentary space.